I am a total business book bookworm. I like reading them, and I love listening to them while I exercise. I really get a charge out of new ideas or different ways of looking at things. So, given that passion, I figured that the best topic for my first InnoBlog post would be top marketing books.
My plan is to give my top five list here, and then expand upon each book in a future post. Don’t wait for the detailed reviews, though. You’re going to want to read these books as soon as you can.
#5 Selling the Invisible – by Harry Beckwith
This book is so darned good, I can’t believe it’s only #5 on my list. This is an absolute MUST READ if your business is selling services. As the first line in the preface says, “You can’t see them. So how can you sell them?” Continue reading